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Blog Posts During November 2007

No GPS? Mobile search pushes past the hardware bottleneck.

Posted on 28th November 2007 at 11:07 am by Manley

GPS for mobile devices is not new. Handsets with GPS capabilities have been around for a while now, but take-up has been slow, with only an estimated 15% of handsets being sold with an in-built capability and sales of GPS SIM cards still in their infancy.

Now Google Maps Locator offers users a feasible workaround for mobile search applications.
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Permalink | Comments: 0 | File under: google mobile search

Are Google the irresistible force and the immovable object?

Posted on 26th November 2007 at 4:24 pm by Chris Dugdale

Google seem utterly unassailable as king of the search hill, but equally their tide of acquisitions seems equally unstoppable. What are they up to and where can it lead?
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Permalink | Comments: 0 | File under: google online advertising acquisitions

Christmas is coming, the site logs are getting fat.

Posted on 21st November 2007 at 4:12 pm by Chris Dugdale

Christmas is a time of wanton spending, and spending is increasingly moving on-line. Everyone wants a piece of the action but there are only so many places on the first page of search results.
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Permalink | Comments: 0 | File under: marketing christmas long tail trends

Search engine sideshows; product placement or data mines?

Posted on 17th November 2007 at 2:42 pm by Manley

Acquisitions. Everyone is making them, often with no obvious ROI.

Just why are the search engines diversifying so much? Can it really just be market dominance that is driving them?
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Permalink | Comments: 0 | File under: google acquisitions yahoo! msn ask

Google play fair on Pay-Per-Click

Posted on 15th November 2007 at 3:58 pm by Manley

Google is changing the format of Pay-Per-Click AdWords appearing on AdSense sites to reduce the cost to advertisers from accidental clicks. This move looks like it will slash revenue for the search giant. Is Google playing fair at its own cost or is this a shrewd commercial move?
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Permalink | Comments: 0 | File under: google adwords ppc adsense click fraud

XML Sitemaps; the answer to your indexing problems?

Posted on 14th November 2007 at 11:34 am by Manley

XML sitemaps are widely used, they are supported by all the major search engines and they pretty much guarantee that your pages will get crawled. Is this an SEO tool which is too good to be true?
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Permalink | Comments: 0 | File under: sitemaps creative commons supplemental

Three cheers for DDA compliance.

Posted on 12th November 2007 at 3:24 pm by Chris Dugdale

Google have recently passed comment on the whole Web 2.0 phenomenon; surely the very Earth itself must tremble with the weight of wisdom being imparted. No? Oh well.
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Permalink | Comments: 0 | File under: google ajax dda accessibility web 2.0

Search engine relevance and keyword selection.

Posted on 10th November 2007 at 10:22 am by Manley

Relevance, or at least user perception of relevance, is of massive importance to search engines, but there is still a limit to what they can glean from a user's search terms.

How will you optimise your pages to get maximum conversions from your traffic?
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Permalink | Comments: 0 | File under: keywords

Better geographic choices, but only with Google.

Posted on 7th November 2007 at 9:45 am by Manley

Google Webmaster Tools now allows verified site owners and webmasters to set the geographic location of their target audience; is this a useful addition or a token gesture?
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Permalink | Comments: 0 | File under: google language geographic international webmaster

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