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Blog Posts By Ian MacfarlaneBing says relative URLs pass less link juicePosted on 3rd July 2009 at 5:00 pm by Ian Macfarlane
In a recent blog post by Bing's Webmaster Center team they write that you should use absolute URLs for internal links rather than relative URLs to get the full 'link juice'. Sorry, what? Microsoft's IE8 "Get the Facts" campaign backfiresPosted on 29th June 2009 at 2:45 pm by Ian Macfarlane
Microsoft has launched a new "Get the Facts" campaign, this time promoting Microsoft Internet Explorer. The marketing teams may have been a little *too* enthusiastic - the campaign has gone viral for all the wrong reasons. Google Toolbar PageRank update 23rd JunePosted on 25th June 2009 at 11:30 am by Ian Macfarlane
Google seems to be switching from 3-4 month gaps between Toolbar PageRank updates to a much shorter interval - we've just had another update, less than a month after the last one. How old are Toolbar PageRank values?Posted on 5th June 2009 at 5:30 pm by Ian Macfarlane
Google only updates the PageRank values seen in its toolbar every few months, but calculates new values internally much more frequently. Google Toolbar PageRank update 27th MayPosted on 28th May 2009 at 4:05 pm by Ian Macfarlane
Google has updated its Toolbar PageRank on the 27th of May. This is slightly unusual as it comes around a month earlier than expected. Google's new search refinements - how will it affect you?Posted on 25th March 2009 at 8:16 am by Ian Macfarlane
Google has announced two changes to how it displays its search results pages. These changes have been rolled out across 37 languages worldwide. In this post, we explore what the changes to their "search refinements" means to webmasters. Ask.com also supporting the new canonical tagPosted on 24th February 2009 at 11:25 am by Ian Macfarlane
Number four search engine Ask has joined the other three major search engines in supporting the new "canonical tag" - this is great news for webmasters as they can now use this new search technology on all of the "Big Four" search engines. The canonical tag - A fantastic new tool to combat duplicate contentPosted on 13th February 2009 at 5:00 pm by Ian Macfarlane
The top three search engines have jointly announced a new meta tag to help combat the issue of duplicate content. We look through the potential uses of this new tag, show the places where it shouldn't be used and illustrate where it's a fantastic new addition to the SEO toolbox. Will Google buy Valve?Posted on 17th September 2008 at 4:44 pm by Ian Macfarlane
Rumours are going round that Google might buy Valve, and through it acquire the leading games distribution platform, Steam. What would this mean for the industry? Will Google's new browser heat up the second browser wars?Posted on 2nd September 2008 at 3:35 pm by Ian Macfarlane
Google has finally unveiled its new web browser, Google Chrome. Will this heat up the browser wars even further?
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