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Google testing site search boxes within SERPs.

Posted on 4th March 2008 at 1:29 pm by Manley

For selected searches Google are inserting a site search input box within the SERPs.

This is only appearing for major organisations and even then, only those who have very distinct, unambiguous names.

Yesterday we started observing search results from Google which include a site search box within the Sitelinks under authority results. This is only showing up for search terms which are not at all generic, so whilst searches for big on-line names such as Amazon or eBay are not displaying the site search feature as yet, some smaller names, such as Argos or Woolworths are.

Google search result page for the keyword [Audi].

Appearing below the Sitelinks, a search here leads to a search results page, ostensibly for the query with an added site: operator, although the URL query string parameters of the SERP does specify that it is a navquery_searchbox.

Google SERP served from a search in the Sitelinks navquery searchbox.

Other example searches include:

Generally I consider Google's experiments with their interface to increase clutter, but this may prove to be a truly useful addition to the SERPs.

UPDATE: Google have announced that the Google SiteLinks search box is now fully rolled out and that the selection of sites which feature this is algorithmically deduced from implicit user behaviour data.

1The Microsoft example is less surprising than most, with Google already providing a Microsoft specific search page.

File under: google serps

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