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Targeting individual search engines; a technique from the past?

Posted on 14th February 2008 at 3:22 pm by Manley

There was a time when SEOs were recommending different landing pages for different engines.

Thankfully this has gone the way of meta keyword stuffing, but is there an argument for still focusing campaigns on individual engines or should companies be adopting a more holistic search offering?
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Permalink | Comments: 0 | File under: google yahoo! ask live

Search engine sideshows; product placement or data mines?

Posted on 17th November 2007 at 2:42 pm by Manley

Acquisitions. Everyone is making them, often with no obvious ROI.

Just why are the search engines diversifying so much? Can it really just be market dominance that is driving them?
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Permalink | Comments: 0 | File under: google acquisitions yahoo! msn ask

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